As the world continues to advance in technology, Generative AI has emerged as a transformative force across various industries. From personalized healthcare and virtual assistants to insights creation, AI's applications are ever-expanding. To stay relevant in this rapidly evolving landscape, it's essential to skill up for AI. In this blog post, we'll explore three effective ways to prepare yourself for the future of AI for insights and take advantage of the opportunities it presents.
Why is upskilling important?
Upskilling is a workplace trend that encourages continuous learning. Frequently employers provide training programs and development opportunities in the hope that the additional training will help minimize skill gaps and allow employees to stretch themselves at work with different projects or even exploring new roles. No opportunity to upskill at work? There are plenty of free trainings and tutorials that employees are also able to explore on their own.
Some stats to consider:
The speed at which AI has been changing the business landscape has left large gaps in knowledge across employee skillsets.
A recent survey by Accenture uncovered that:
Only 12% of companies have advanced their AI maturity enough to achieve superior growth and business transformation.
And what is AI Maturity?
It’s the degree to which organizations have mastered AI-related capabilities in the right combination to achieve high performance for customers, shareholders, and employees.1
And those companies that have achieved AI maturity can attribute 30% of their total revenue to AI on average!
Which means there is a ton of incentive for companies to master AI and a lot of opportunities for employees to upskill!
3 ways you can upskill in AI right now:
Yabble – the AI experts – have created a series of webinars and self-directed learning content that demystify, debunk and enable insights creators in the world of AI for insights.
Welcome to the Yabble AI Academy!
The Academy will give marketers, market researchers, and those creating insights access to content that will upskill them in all things AI for insights. The Academy will touch on everything from generative AI basics, to bleeding edge technological advances in the insights creation space.
The objective of the Academy is to help the marketing and insights industry adopt AI, by providing education and explanations that can be trusted, a safe space for discussion and practical ways to adopt AI today.
Curious about what you will learn from the academy? Here is a quick overview of the types of content you can expect.
1. On-Demand Webinar: Synthetic data is going to eat you(r job)!
Join Doug Guion, Chief Growth Officer at Yabble and 25+ year research industry aficionado, as he walks you through:
- What the !@#$ are Synthetic Personas/Virtual Audiences?
- How can they make your research spend infinitely more efficient?
- Shelf-ready Virtual Audiences generating insights RIGHT NOW for brands globally
Watch 'Synthetic data is going to eat your job)!'
2. Downloadable Guide: Getting the most out of Synthetic Data
This practical guide for marketers and market researcher looking to get started with synthetic data, brought to you by the AI for insights experts, has the answers to:
- Where your data comes from
- How to ask the right questions
- And how to know the answers are valid
Download the Yabble guide to getting the most out of Synthetic Data.
3. On-Demand Webinar: Traditional Panels are Dead
Join Doug Guion, Chief Growth Officer at Yabble, to discover:
- How synthetic data is stacking up against traditional sample across accuracy, relevancy, and quality of insight
- When and why panel research still holds its ground and how it can be effectively combined with AI-driven methods for unparalleled results
- How brands are using synthetic data TODAY to supercharge their insights
Watch 'Traditional panels are dead!'
Why learn from Yabble?
Founded in 2017, Yabble is a cutting-edge technology company that's revolutionizing the world of insights. From revolutionary Virtual Audiences that give you insights in minutes, to a suite of AI tools that allow you to analyze your data 1000x faster than a human – Yabble is the leading AI solution for every stage of research.
We offer a first-of-its-kind insights ecosystem built on game-changing AI products, and help brands enrich their customer understanding and generate transformative knowledge that drives growth and innovation.
Founded by industry veterans and insights experts Kathryn Top CEO, (recently named one of the top 250 insights professionals in the world by ESOMAR) and Rachel O’Shea, COO, Yabble has the experience and authority needed to provide an AI for insights education that will set you up for success.
Join the AI Academy and stay competitive with AI skills
Generative AI is revolutionizing the world, and upskilling for AI is essential to stay competitive. Embracing online resources like Yabble’s AI Academy helps you to learn the fundamentals and can help close the knowledge gap that businesses are experiencing – making you a more appealing candidate for new projects, promotions, or maybe even a new gig!
Yabble’s AI Academy will leave you feeling confident, informed, and armed with practical knowledge around hot button topics related to AI for insights in your business today! Check it out here, and subscribe to our newsletter to stay up to date with all things Yabble.
1 https://www.accenture.com/us-en/insights/artificial-intelligence/ai-maturity-and-transformation
