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"Yabble has enabled us to very quickly make sense of open ended verbatims with great accuracy and clarity. We are quickly able to identify core themes and sentiments allowing us to deep dive where it matters most. It is also great at taking qualitative transcripts and summarising them in short and concise summaries. This enabled us to unlock additional key insights missed in original interviews.”
Alessandro Trainini
Director Analytics and Insights | Procter & Gamble
“The Yabble platform turns what’s usually quite a cumbersome, costly, time-intensive process into something quick, easy, and cost-effective — meaning we can actually perform market research more regularly and get more from our data.”
Nick Cook
General Manager of Marketing | Mad Mex
"We love Yabble for Quant Open Ends: We just tried doing this for the first time and love it. We are going to make sure we do this for all of our studies moving forward. We like the trends and themes analysis."
Yabble User
Co-Founder, Managing Partner | Anonymous Market Research Agency
"I used the Summarize product to analyze about 10 executive interviews. I usually plan between 2-3 hours per interview for the analysis and report writing. The entire process using Yabble took 15 minutes (uploading and analysis). When I checked the quality versus what I would have written - the were no exclusions or inclusions that shouldn't have been. The final product I delivered to the client took about 3 hours instead of 30. Qualitative analysis of 1-1 interviews is traditionally a long, tedious process. Yabble was brilliant in making that process quick and simple. Speed is one thing, but the level of similarity between what I would have done manually and what it did automatically was very surprising."
Gregg Archibald
Managing Partner | Gen2 Advisors
“Hey Yabble has exceeded our expectations; in a matter of minutes, it identifies and counts the themes as well as providing sample comments. So this not only saves me time and money, but the counting function improves the quality and reliability of insights I can provide to the business. I was a little skeptical at first at how accurate the AI technology could be, but I’ve validated the output so many times and seen the value that I’m now very comfortable relying on Hey Yabble.”
Megan Walker
Research and Insights Lead | Contact Energy
"For us, Yabble has the potential to remove this [manual] effort, provide super specific and accurate feedback for the thousands of responses we receive on a monthly basis and do that for all responses in a fraction of time of what it would take should we manually analyze. This ultimately means that we can provide to teams as actionable insight as possible and really show specific direction for improvements whilst minimising our analysis time and making us more efficient."
Yabble User
CX Insights Lead | Anonymous Online Travel Agency
"Putting our customers’ needs at the heart of our innovation is crucial. Our Sky Nation Customer Community run using Yabble’s tools is one of our greatest assets for rich conversations and ideation."
Head of Marketing Strategy, CX & Data Insights
Sky NZ
"Yabble is next level! Our team was after in-depth consumer insights. Rachel and her team were incredible! They delivered robust insights which enabled us to design a product our consumers want. We needed consumer research in a complex market. The research results will enable us to launch a project designed by the target consumer. In addition, the platform was fast and very intuitive to use. Therefore, I would highly recommended."
Bridget G. - Collected via G2
Marketing Manager | Small-Business (50 or fewer emp.)
"For the first time, we were able to effectively gather real-time data at a smaller activation cost and provide valuable feedback for future activation."
Senior Manager, Consumer & Shopper Insights
Carlton United Breweries
“When COVID hit, we were already using Yabble in-house across a range of services. Panic buying was an early concern, and using Yabble’s software, we were able to immediately detect what percentage of our market had already participated in panic buying so we could forward plan.”
Dominic Quinn
General Manager, Marketing & CX Strategy | Foodstuffs NZ
