Synthetic Data in the Real World of Research.

People often think of synthetic data as being ‘fake’ – like a computer is making it up. But what’s really happening is that algorithms and processes take data that exists in the real world and act on it or transact on it in a way that makes it more useful and repurposes it as outcome.

In this guide, you will find:

• An overview of the history of synthetic data

• A comparison of the traditional research process against that which tools like Virtual Audiences enable

• Case studies and use cases for synthetic data in research RIGHT NOW