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Effortless insights are as easy as 1, 2, 3, Yabble.

Trial Synthetic Data for market research by starting your first Concierge Package with our team working alongside you on your first Virtual Audience to get the most out of it for just $1,500. 

Select your region to book your demo

Trusted and chosen by companies around the globe

Our customers represent some of the worlds most well known and leading brands, who use Yabble daily to generate insights and drive growth. When you Yabble, you are in good company.

Any Topic. Any Audience. Any Market. Yabble it.

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P&G
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ESPN
mcdonalds
carlton
newworld
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mitre10
farmlands

Founded with the mission to empower companies with actionable data, Yabble harnesses the power of artificial intelligence to deliver accurate, real-time audience analysis. Yabble is a leading innovator in the field of market research, transforming how businesses gather and leverage consumer insights. 

For answers to this, that, and everything. Yabble it.

Comprehensive AI solutions for your research problems

From our state-of-the-art generative AI capabilities to our revolutionary Virtual Audiences product, Yabble is committed to democratizing insights and enabling brands to stay ahead in a competitive market with a global team of experts dedicated to customer success.

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Interactive Synthetic Personas

Using augmented data to generate AI personas that represent your audience and provide target market understanding.

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AI-Powered Research Analysis

Using AI to speed up research analysis and increase analysis consistency across your brand.

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Rapid Market Insights

Rapidly understanding market trends, user needs and competitor strategies all from within a secure environment.

AI created by market researchers, for market researchers

Founded by researchers with decades of industry experience, Yabble knows how much time, cost, and effort goes into the traditional research process – and where AI can help you reach greater efficiencies in that process. All of our tools are designed to save data creation and data analysis time – so you can be free to focus on strategy and execution.

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Traditional VS Virtual Audiences Research Process_VA-Dark-BG

Getting started with AI for insights is as easy as 1, 2, 3, Yabble

Our process is simple – we are invested in working with our customers to ensure that Yabble is the right fit for you.

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Step 1

Book your 1:1 demo with our AI experts – get a personalized demo of the platform and share your specific use case

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Step 2

Work with the Yabble team to tailor a paid proof of concept project to ensure a good fit with your team and your workflows

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Step 3

Select a subscription option that suits you, or work with our team to tailor a package to your needs

How does Yabble compare to other market-ready solutions

Feature Yabble Other Data Analysis Solutions Other Synthetic Data Solutions
No-code, easy to use software
Suite of analysis tools to analyze long- and short-form text data
Founded by market researchers with decades of experience
Built by published machine learning experts
Industry leading synthetic data insights solution used by Fortune 100 companies
Flexible pricing model – no charge for user seats or licenses
Transparency on data sources and security protocols

See what Yabble customers have to say...

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"Yabble has enabled us to very quickly make sense of open ended verbatims with great accuracy and clarity. We are quickly able to identify core themes and sentiments allowing us to deep dive where it matters most. It is also great at taking qualitative transcripts and summarising them in short and concise summaries. This enabled us to unlock additional key insights missed in original interviews.”

Alessandro Trainini
Director Analytics and Insights | Procter & Gamble

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“The Yabble platform turns what’s usually quite a cumbersome, costly, time-intensive process into something quick, easy, and cost-effective — meaning we can actually perform market research more regularly and get more from our data.”

Nick Cook
General Manager of Marketing | Mad Mex

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"We love Yabble for Quant Open Ends: We just tried doing this for the first time and love it. We are going to make sure we do this for all of our studies moving forward. We like the trends and themes analysis."

Yabble User
Co-Founder, Managing Partner | Anonymous Market Research Agency

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"I used the Summarize product to analyze about 10 executive interviews. I usually plan between 2-3 hours per interview for the analysis and report writing. The entire process using Yabble took 15 minutes (uploading and analysis). When I checked the quality versus what I would have written - the were no exclusions or inclusions that shouldn't have been. The final product I delivered to the client took about 3 hours instead of 30. Qualitative analysis of 1-1 interviews is traditionally a long, tedious process. Yabble was brilliant in making that process quick and simple. Speed is one thing, but the level of similarity between what I would have done manually and what it did automatically was very surprising."

Gregg Archibald
Managing Partner | Gen2 Advisors

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“Hey Yabble has exceeded our expectations; in a matter of minutes, it identifies and counts the themes as well as providing sample comments. So this not only saves me time and money, but the counting function improves the quality and reliability of insights I can provide to the business. I was a little skeptical at first at how accurate the AI technology could be, but I’ve validated the output so many times and seen the value that I’m now very comfortable relying on Hey Yabble.”

Megan Walker
Research and Insights Lead | Contact Energy

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"For us, Yabble has the potential to remove this [manual] effort, provide super specific and accurate feedback for the thousands of responses we receive on a monthly basis and do that for all responses in a fraction of time of what it would take should we manually analyze. This ultimately means that we can provide to teams as actionable insight as possible and really show specific direction for improvements whilst minimising our analysis time and making us more efficient."

Yabble User
CX Insights Lead | Anonymous Online Travel Agency

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"Putting our customers’ needs at the heart of our innovation is crucial. Our Sky Nation Customer Community run using Yabble’s tools is one of our greatest assets for rich conversations and ideation."

Head of Marketing Strategy, CX & Data Insights
Sky NZ

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"Yabble is next level! Our team was after in-depth consumer insights. Rachel and her team were incredible! They delivered robust insights which enabled us to design a product our consumers want. We needed consumer research in a complex market. The research results will enable us to launch a project designed by the target consumer. In addition, the platform was fast and very intuitive to use. Therefore, I would highly recommended."

Bridget G. - Collected via G2
Marketing Manager | Small-Business (50 or fewer emp.)

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"For the first time, we were able to effectively gather real-time data at a smaller activation cost and provide valuable feedback for future activation."

Senior Manager, Consumer & Shopper Insights
Carlton United Breweries

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“When COVID hit, we were already using Yabble in-house across a range of services. Panic buying was an early concern, and using Yabble’s software, we were able to immediately detect what percentage of our market had already participated in panic buying so we could forward plan.”

Dominic Quinn
General Manager, Marketing & CX Strategy | Foodstuffs NZ