Yabble proud to become a YouGov company: Setting the standard for generative AI in market research

We are thrilled to announce that Yabble is now a YouGov company. 

YouGov has announced the acquisition of Yabble, with the deal seeing Yabble technology powering new and valuable data for YouGov’s clients across the world and YouGov data to become part of the foundation of Yabble’s industry-leading AI platform.

Read the full media release here.

YouGov + Yabble 

YouGov has been working closely with Yabble over the past year on various client-facing implementations of generative AI for insights with good uptake and positive feedback. Yabble’s revolutionary technology will power YouGov’s core data products and set the standard for use of generative AI in market research. It will transform the way clients derive insights from YouGov Profiles’ two million datapoints to gain the maximum value from YouGov’s unique dataset. 

“Since YouGov started working with Yabble last autumn we have been impressed by its technology – its speed, its accuracy and the level of insights it provides. We have been building towards this acquisition over the past six months and are excited to welcome Yabble’s world leading prompt engineers, machine learning experts, and data and analysis professionals to YouGov.  

“Generative AI is transforming the insight landscape and with the acquisition of Yabble, YouGov is strongly positioned to take advantage of this change. Early adopters of Yabble's pioneering technology include some of the most data-savvy brands. I have seen how powerful the combination of YouGov’s data and Yabble’s technology is, and I am excited for clients to experience this too.” 

Steve Hatch, YouGov CEO

Why this matters to Yabble customers 

There will be no interruption to the products and services that our customers know and love at Yabble, and all key contacts in the Yabble team will remain the same. 

What will change: 

• The development of the Yabble tools will be supercharged – meaning customers will reap the benefits of faster updates to our products with more resources dedicated to leading the way for generative AI in market research.
• Customers will have access to even more industry expertise with Yabble and YouGov-partnered initiatives for our customers.
• Yabble now has access to the best quality data through YouGov’s proprietary panel – creating exciting opportunities for future products and insights.

Yabble Founder and CEO, Kathryn Topp shares her excitement at the future opportunities:

“The best AI runs on the best quality data and YouGov’s proprietary panel is the gold standard in attitude and opinion data. The combination of Yabble’s cutting-edge AI tools and YouGov’s quality dataset will provide clients with the best, fastest, most effortless insights available.  

“But this is just the beginning. Yabble has the largest domain expertise in the space, the most sophisticated technology and algorithms to be able to get at the best answers. When combined with YouGov’s increasing volume of best-in-market behavioural data, it provides a blueprint for the future of what research and insights should be.” 

Kathryn Topp, Yabble Founder and CEO 

Learn more about YouGov  

YouGov is an international online research data and analytics technology group. Their mission is to offer unparalleled insight into what the world thinks. Their innovative solutions help the world's most recognised brands, media owners and agencies to plan, activate and track their marketing activities better. 

With operations in the UK, the Americas, Europe, the Middle East, India and Asia Pacific, YouGov has one of the world's largest research networks. At the core of the YouGov platform is an ever-growing source of consumer data that has been amassed over our twenty years of operation called Living Data. All of the YouGov products and services draw upon this detailed understanding of 27+ million registered panel members to deliver accurate, actionable consumer insights. 

As innovators and pioneers of online market research, we have a strong reputation as a trusted source of accurate data and insights. Testament to this, YouGov data is regularly referenced by the global press, and we are the most quoted market research source in the world. 

What’s Next?

The Yabble team will continue to delight customers with their world-leading products while at the same time supercharging the product development pipeline. Bringing together the smarts of the Yabble team and technology with the best proprietary data of YouGov to step change the insights landscape.

We couldn’t be more excited and look forward to sharing many exciting innovations with customers.

If you have any questions , please do not hesitate to contact us at hello@yabble.com.