What Are the Top Martech Tools for Audience Insights?
In the dynamic realm of digital marketing, the ability to harness cutting-edge technology for audience insights can make the difference between good and exceptional marketing..
Embracing Innovation: The Transformative Impact of the ‘Hottest Technologies’ in Market Research
This commentary from Kathryn Topp was originally published in the 2024 GRIT Insights Practice Report. You can access the full report on the Greenbook website here.
Top 5 Tips for Business Leaders in New Zealand and Australia Looking to Implement AI for Insights – with Emily Blumenthal
AI adoption in businesses varies significantly across regions, with Australia and New Zealand lagging behind compared to the USA and Europe. According to a BCG report, Australia’s..
How to Get Started with Generative AI for Audience Insights Today
In today's fast-paced digital marketplace, crafting precisely tailored communications and product offerings is more crucial than ever for marketing professionals. Generative AI is..
Answers to the top 5 research questions Fortune 100 companies want answered about their Millennial audiences
Navigating the Millennial maze has become a must-win game for Fortune 100 companies looking to stay cool, relevant, and, let’s face it, profitable. With Millennials now..
Answers to the top 5 questions technology companies want answered about Innovators and Early Adopters
Ever wondered what makes the tech world’s pioneers — the Innovators and Early Adopters — tick? These are the folks who line up for the latest gadget before the paint’s even dry on..
Answers to the top 5 research questions Fortune 100 companies have about their Gen Z audiences
Cracking the Gen Z code has long been a quest for big brands eager to connect with the most internet-savvy, trend-setting bunch of consumers out there. It's all about figuring out..
The Balancing Act of Short-Term Revenue Generation And Long-Term Growth
The path to marketing success is anything but linear these days. There’s an ongoing battle within marketers regarding how to balance capturing short term audience attention while..
5 Martech Solutions to Make The Most of Your Marketing Budget
It's that time of the year again... when marketers are furiously putting the last of their 2023 dollars to work. (We feel your pain.) In this blog, we explore the importance of..
