Fine-Tuning vs. General Purpose Models for AI in Market Research: A Perspective Shift
Three months ago, if you had asked me about fine-tuning language models versus using general-purpose models, my response would have been immediate and straightforward:..
The Misunderstood Potential of Synthetic Data: Breaking Free from the Notion of "Fake People"
Originally published on LinkedIn by Yabble Chief Growth Officer, Doug Guion.
Mastering LLM Prompting: Insights from Two Years of Experience with Large Language Models
As a Machine Learning Engineer at Yabble, I’ve had the privilege of working with Large Language Models (LLMs) for the past two years, even before the explosion of interest sparked..
Take your insights to the next level with Yabble’s enhanced theming & sentiment analysis tool
At Yabble, we’re constantly pushing the boundaries of text analytics innovation to ensure our customers have access to the most advanced tools for data analysis. Our latest update..
The Big AI Question for Brands: To Build, or to Buy
Artificial intelligence (AI) innovations are moving at unprecedented speeds, and brands face a critical decision: should they build their own AI solutions from the ground up, or..
Synthetic Data 101 for Marketers and Researchers
Hey there, marketers and researchers! If you missed our recent webinar hosted by Insight Platforms, don't worry – we've got you covered. Mike Stevens from Insight Platforms and..
How AI-Driven Insights Are Transforming Marketing & Market Research Strategies
In today's fiercely competitive marketplace, understanding and addressing the unique needs of diverse consumer groups through effective insights creation is not just an..
What Are the Top Martech Tools for Audience Insights?
In the dynamic realm of digital marketing, the ability to harness cutting-edge technology for audience insights can make the difference between good and exceptional marketing..
Embracing Innovation: The Transformative Impact of the ‘Hottest Technologies’ in Market Research
This commentary from Kathryn Topp was originally published in the 2024 GRIT Insights Practice Report. You can access the full report on the Greenbook website here.
