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The Yabble blog: AI

Meet the New Gen: Your Data, Your Way

Data analysis for market research just got a major upgrade. We’re excited to introduce the new and improved Gen, Yabble’s AI-powered research agent—now smarter, faster, and more..

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The Generative AI Opportunity: Embrace the change or get left behind

“Gen AI is not optional. Every industry and every company should be looking at gen AI. If they don’t, they’re going to fall behind. It’s really as simple as that.” - Abid Rahman,..

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Women Leading the AI Revolution: Unlocking Superpowers in Tech

Artificial intelligence is not just transforming industries; it is reshaping the very fabric of how we work, create, and connect. As AI accelerates the pace of innovation, women..

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Nike SKIMS: A Match Made in Hype or a Revolution in Activewear?

The recent announcement of the Nike SKIMS collaboration has sent shockwaves through the activewear and fashion industries. On the surface, this partnership seems like a juggernaut..

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Unlocking the ROI of Generative AI: Why Brands Must Act Now

The AI revolution is here, and it’s transforming businesses at an unprecedented pace. Generative AI (Gen AI) is no longer a futuristic concept—it’s already reshaping how brands..

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Introducing Yabble’s User Permissions Feature: Elevate Your Team’s Security and Workflow Efficiency

We’re thrilled to announce the release of Yabble’s latest enhancement: the User Permissions feature. Designed with your security and efficiency in mind, this powerful new tool..

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Turn Data Into Conversations & Bring Your Personas to Life With AI

Are you pouring time, budget, and resources into building segmentation profiles and research only to see them sit unused? Do you have proprietary data about your key customers..

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Fine-Tuning vs. General Purpose Models for AI in Market Research: A Perspective Shift

Three months ago, if you had asked me about fine-tuning language models versus using general-purpose models, my response would have been immediate and straightforward:..

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The Misunderstood Potential of Synthetic Data: Breaking Free from the Notion of "Fake People"

Originally published on LinkedIn by Yabble Chief Growth Officer, Doug Guion.

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