Nike SKIMS: A Match Made in Hype or a Revolution in Activewear?
The recent announcement of the Nike SKIMS collaboration has sent shockwaves through the activewear and fashion industries. On the surface, this partnership seems like a juggernaut..
#AIonPoint: The Conscious Consumption Movement in CPG
The Consumer Packaged Goods (CPG) industry is undergoing a transformative shift as consumers increasingly prioritize sustainability, ethical sourcing, and environmental..
Unlocking the ROI of Generative AI: Why Brands Must Act Now
The AI revolution is here, and it’s transforming businesses at an unprecedented pace. Generative AI (Gen AI) is no longer a futuristic concept—it’s already reshaping how brands..
#AIonPoint: How the Food Tech Revolution is transforming dining experiences
The global food landscape is undergoing significant change, driven by a convergence of factors including health consciousness, ethical concerns, and environmental awareness. This..
Introducing Yabble’s User Permissions Feature: Elevate Your Team’s Security and Workflow Efficiency
We’re thrilled to announce the release of Yabble’s latest enhancement: the User Permissions feature. Designed with your security and efficiency in mind, this powerful new tool..
Turn Data Into Conversations & Bring Your Personas to Life With AI
Are you pouring time, budget, and resources into building segmentation profiles and research only to see them sit unused? Do you have proprietary data about your key customers..
#AIonPoint: How Beverage Preferences Are Evolving – Health, Indulgence, and the Rise of Functional Beverages
The global beverage landscape is undergoing a remarkable transformation, fueled by shifting consumer preferences, generational demands, and technological advancements. As the..
Fine-Tuning vs. General Purpose Models for AI in Market Research: A Perspective Shift
Three months ago, if you had asked me about fine-tuning language models versus using general-purpose models, my response would have been immediate and straightforward:..
The Misunderstood Potential of Synthetic Data: Breaking Free from the Notion of "Fake People"
Originally published on LinkedIn by Yabble Chief Growth Officer, Doug Guion.
