The Yabble blog

Meet the New Gen: Your Data, Your Way

Written by Yabble | April 7, 2025

Data analysis for market research just got a major upgrade. We’re excited to introduce the new and improved Gen, Yabble’s AI-powered research agent—now smarter, faster, and more powerful than ever.

 

 

Whether you're a market researcher, insights creator, or strategist, Gen’s latest enhancements put even more control at your fingertips, helping you extract meaningful insights effortlessly.

 

What’s New in Gen? 

1. Now for Structured and Unstructured Data

With Gen now supporting both natural language and autonomous SQL queries, you can interact with your structured (and unstructured) data like never before. Move beyond chatting with open ends – dive into quantitative analysis using natural language to unlock insights in more ways than ever before.

 

2. Automated Data Summaries & Tables

Turning raw data into insights just got easier. Simply ask, and Gen automatically generates structured tables and statistical summaries, breaking down key metrics without the need for spreadsheets, cross tabs or pivot tables. Want to compare multiple audience segments? Gen does the heavy lifting in seconds.

 

3. Advanced Data Filtering

Precision matters in research, and Gen now allows you to filter your data by any custom variable—from demographics like age and gender to behavioral data like spend, sentiment, or open-text responses. Need to drill down into specific segments? Now you can, with both ordinal (numerical) and nominal (qualitative) filters.

 

4. Conversational Intelligence

Gone are the days of rigid commands and complex queries. Gen understands and responds conversationally, making it easier than ever to ask questions naturally and get clear, structured insights instantly. No more second-guessing how to run your analysis—just ask, and Gen delivers. 

 

Why It Matters for Researchers 

With these new capabilities, Gen allows you to make accurate, data-driven decisions, saving you time, manual effort and cost. Whether you’re refining audience segments, tracking trends, or analyzing open-ended responses, Gen’s upgrades mean: 

  • Less manual sorting, more strategic thinking
  • Faster insights without the need for spreadsheets
  • More precise filtering to get the answers you need
  • Seamless, conversational AI that adapts to your workflow 

 

Ready to Experience the New Gen? 

The latest version of Gen is live and ready for you to explore. Try it today and see how easy AI-powered research can be. 

Book a Demo to see it in action!