Why AI Personas Are Right For Your Business
Understand your audiences faster, test ideas at scale, and make better decisions — without waiting weeks for traditional market research. Expanding into a new market or launching..
AI Personas That Can See Your Vision
Concept testing just got a Yabble-powered upgrade.
Meet the New Yabble: Sleek Design, Seamless Workflows, Same Powerful AI
A unified interface upgrade across all your favorite AI tools – meet the new Yabble. Yabble’s tools are already built to help you move fast and uncover deeper insights from your..
#AIonPoint: Why “Ugly” Sells—And What Your Brand Can Learn
In a world obsessed with perfection, the rise of “ugly” products and retail environments is turning heads—and opening wallets. From kitschy Crocs to rough-hewn produce, brands..
Your Questions About AI Personas - Answered
AI Personas are changing how companies think about customer understanding. In our recent webinar, Persona Graveyards – Where Good Insights Go to Die, Doug Guion answered some of..
#AIonPoint: The Future of Fashion – Secondhand is Becoming Number One
Secondhand fashion is no longer a niche part of the fashion industry. Nowadays they are fundamentally one and the same. As consumers increasingly seek out sustainable, affordable,..
#AIonPoint: The Impact of Social Commerce on FMCG Purchasing Behavior
Social media has evolved from a platform for social connection to a powerful driver of consumer purchasing decisions, especially in the Fast-Moving Consumer Goods (FMCG) sector...
Meet the New Gen: Your Data, Your Way
Data analysis for market research just got a major upgrade. We’re excited to introduce the new and improved Gen, Yabble’s AI-powered research agent—now smarter, faster, and more..
Why can’t I just use ChatGPT? Why Yabble’s Virtual Audiences is THE AI tool for market research
Ladle vs. tablespoon. Saw vs. carving knife. Lawn mower vs. weedwhacker. Tools are typically created with an intended use in mind. And while you can often use a tool multiple..
