In today’s lightning-fast market landscape, brands know that timely, high-quality insights are the keys to staying competitive. Yet, traditional research methods are often too slow, taking weeks – sometimes even months – to deliver insights, leaving brands to make critical decisions in the dark. Yabble’s Virtual Audiences, the market-leading synthetic data solution for insights, is changing the game – providing accurate, actionable insights in under an hour, across a plethora of industries. With this new series, #AIonPoint, we’re here to show you just how powerful AI insights can be.
Why #AIonPoint?
Each post in #AIonPoint: Market Insights for Brands will reveal a unique market trend or consumer behavior, from emerging consumer preferences to industry shifts that matter. With Virtual Audiences, we’ll uncover what’s driving markets with topline, data-backed findings that you can use immediately.
What is Virtual Audiences?
The insights industry has evolved dramatically with the introduction of AI generated data. This new type of data is often referred to as synthetic data, augmented data or virtual audiences, and it is revolutionizing the insight creation process. Why? Because it allows for insights to be created without the traditional fieldwork stage, meaning that insight generation can almost be instantaneous. What’s more, depending on the model being employed to create the data, the outputs are rich, detailed and insightful.
Yabble's Virtual Audiences product is a great example of using generative AI to create data. Yabble’s Virtual Audiences aren’t just simulations; they're dynamic AI-driven personas that emulate real customer interactions, providing invaluable insights into consumer behavior. These personas generate natural language responses, making them invaluable for understanding consumer behavior and preferences. Yabble's Virtual Audiences tool streamlines the insights generation process, turning hours or even days of work into mere minutes. Virtual Audiences provides highly accurate, real-world responses to your questions – fast. That means brands in retail, CPG, tech, and beyond can capture essential market intelligence whenever they need it.
For the curious, the data is grounded in reputable sources and human-like behavioral patterns, offering precision without the delay. For Yabble’s Virtual Audiences, we’ve extensively validated our product on real-world projects with real-world customers. If you’d like to talk more about our proprietary validation methods, reach out to our team for a demo.
How Virtual Audiences is Different: The Edge of Synthetic Data
Traditional market research demands long turnaround times, leaving brands in a constant cycle of waiting. Virtual Audiences disrupts that cycle by generating insights in real-time, using AI-driven simulations of human behavior to deliver insights that mirror what traditional panels would provide.
Key Benefits:
- Speed: Insights delivered in minutes, not weeks.
- Validity: Data powered by real-world behaviors and reputable sources.
- Scalability: Adaptable across industries, from retail to technology.
With the ability to replicate accurate consumer responses on demand, Virtual Audiences is reshaping how brands approach research.
What to Expect in Each #AIonPoint Post
Every #AIonPoint post will dive into a fresh insight, trend, or consumer behavior to help you understand your market in a meaningful way:
- Spotlight on Key Trends – Highlighting essential shifts in consumer behavior, such as sustainability preferences or digital engagement.
- Industry Insights – Topline findings tailored to specific sectors, including CPG, retail, tech, and beyond.
- Quick, Actionable Takeaways – Each post will include actionable tips based on the findings so you can make fast, data-informed decisions.
Don’t Miss the First Installment – Consumer Loyalty in Retail and CPG: Key Insights for 2024
To kick off the series, we’re diving into one of the most essential drivers of business success: consumer loyalty. Our first installment, Consumer Loyalty in Retail and CPG: Key Insights for 2024, reveals the powerful forces behind brand loyalty in these sectors, backed by insights from Virtual Audiences. Discover why 83% of consumers say that belonging to a loyalty program influences their choice to buy again, and how brands can use personalized rewards to see customers spending 4.5 times more annually.
Ready for Faster, Smarter Insights?
The days of waiting weeks for market data are over. With #AIonPoint: Market Insights for Brands, we’re setting a new standard for speed and reliability. Follow along as we uncover the insights you need to stay ahead, powered by the industry's most advanced synthetic data solution – Yabble’s Virtual Audiences.
Stay tuned and see how fast, accurate insights can transform your business.
Want to try Virtual Audiences out for yourself? Contact us today to book your demo.
