#AIonPoint: The Impact of Social Commerce on FMCG Purchasing Behavior
Social media has evolved from a platform for social connection to a powerful driver of consumer purchasing decisions, especially in the Fast-Moving Consumer Goods (FMCG) sector...
Meet the New Gen: Your Data, Your Way
Data analysis for market research just got a major upgrade. We’re excited to introduce the new and improved Gen, Yabble’s AI-powered research agent—now smarter, faster, and more..
Why can’t I just use ChatGPT? Why Yabble’s Virtual Audiences is THE AI tool for market research
Ladle vs. tablespoon. Saw vs. carving knife. Lawn mower vs. weedwhacker. Tools are typically created with an intended use in mind. And while you can often use a tool multiple..
#AIonPoint: The Generational Wellness Divide Between Gen Z and Baby Boomers
In the ever-evolving world of wellness, two generations stand out for their contrasting approaches: Generation Z (born 1997-2012) and Baby Boomers (born 1946-1964). While both..
#AIonPoint ANZ: Uncovering Market Insights on Eco-Consciousness in Australia and New Zealand with Virtual Audiences
Sustainability is no longer just a buzzword; it’s a driving force behind consumer behaviour. Across Australia and New Zealand eco-consciousness is shaping purchasing decisions,..
The Generative AI Opportunity: Embrace the change or get left behind
“Gen AI is not optional. Every industry and every company should be looking at gen AI. If they don’t, they’re going to fall behind. It’s really as simple as that.” - Abid Rahman,..
Women Leading the AI Revolution: Unlocking Superpowers in Tech
Artificial intelligence is not just transforming industries; it is reshaping the very fabric of how we work, create, and connect. As AI accelerates the pace of innovation, women..
Nike SKIMS: A Match Made in Hype or a Revolution in Activewear?
The recent announcement of the Nike SKIMS collaboration has sent shockwaves through the activewear and fashion industries. On the surface, this partnership seems like a juggernaut..
#AIonPoint: The Conscious Consumption Movement in CPG
The Consumer Packaged Goods (CPG) industry is undergoing a transformative shift as consumers increasingly prioritize sustainability, ethical sourcing, and environmental..
